One of the grocery stores where I frequently shop is Lidl. It is a discount, no-frills grocery store of German origin much like Aldi. In fact, it turns out that Lidl is Aldi's biggest competitor. Anyway, today while I was getting a few items, I happened to glance up at the signs hanging throughout the store aisles.
"Lidl -- Where Quality Is Cheaper!"
Don't believe me? Check out the link to their website which I have embedded in the title of this blog. Hmmmm...I think something has been lost in translation.